Brand DNA

On-brand AI content, from the very first draft

Your 50th post looks like your first. Save your brand once, and ALStudio applies it to every image, video, script and campaign your team creates.

Logo, colors, fontsSaved once
Tone of voiceBrand description and do's and don'ts
Applied automaticallyIn every studio

Trusted by leading enterprises across beauty, consumer goods, aviation and government in MENA

10× faster content production

Top 5 AI Startup in MENA, Supernova

Brand DNA is how ALStudio makes on-brand AI content by default. It stores your brand identity once and applies it automatically to everything you generate, so no image, video, script or campaign comes out looking like someone else's brand.

Inside Brand DNA

Four DNAs. One consistent brand.

Brand DNA keeps your whole brand consistent. Character DNA, Product DNA and Environment DNA keep every generation consistent: the same faces, the same products and the same places, in every studio.

Your whole brand

Brand DNA

Your logo, colors, fonts, tone of voice and visual style, saved once. Every campaign and every asset starts from it.

  • Logo, colors and fonts
  • Tone of voice, content do's and don'ts
  • 3–6 reference images for your visual style
Works in every studio
Where it fits

One system, four layers

01
Foundation

Your brand, characters, products and places, saved once

You are here
02
Create

Video, images, voice and music, on-brand

03
Campaign

One brief becomes a planned, scheduled campaign

04
Control

Roles, approvals and one AI budget for the team

ALStudio is a Creative AI Operating System, built Arabic-first for MENA. Brand DNA is part of its foundation: set your brand once, and every studio and every teammate works from it.

What you get

What on-brand AI content changes for your team

01

Drafts that are already on-brand

Your logo, colors, fonts and tone are in the first version, not added in revision.

02

A brand that holds for months, not one post

Week 1 and week 12 of a campaign look like the same company.

03

Everyone on-brand, whoever writes the prompt

A new hire produces at the same brand standard as your creative director.

Before and after

Without Brand DNA, and with it

Without Brand DNA
Every new prompt

Re-explain colors, fonts and tone

First draft

Generic look, fixed in revision

A team of five

Five interpretations of the brand

A new market or language

Brand rules rebuilt from scratch

With Brand DNA
Every new prompt

Starts on-brand automatically

First draft

Your logo, palette and voice already in

A team of five

One brand, applied the same way

A new market or language

The same brand, carried across

How it works

How the AI brand kit works

  1. 1

    Import your brand

    Paste your website URL or upload your brand guidelines as a PDF. ALStudio extracts your brand details for you.

  2. 2

    Refine it

    ALStudio pulls the color palette from your logo, suggests tone tags from your brand description, and reads your reference images for visual patterns. Every field is optional.

  3. 3

    Generate on-brand

    Your Brand DNA is applied automatically in Creative Studio and Marketing Studio. No prompt changes, no re-uploading.

See it in action

Set up your Brand DNA in four steps

Details

What your Brand DNA holds

PartWhat you saveWhat it shapes
Part

Identity

What you save

Logo, colors, fonts

What it shapes

How every visual looks

Part

Voice

What you save

Brand description, tone, content do's and don'ts

What it shapes

How every script, caption and voiceover sounds

Part

Style

What you save

3–6 reference images

What it shapes

The visual direction of every generation

Part

Subject

What you save

Your product or subject description

What it shapes

What your content is about

For marketing leaders

Stop paying for off-brand work

Every off-brand draft is a revision round, and every revision round is time your team isn't producing. With Brand DNA, the brand check happens at generation, so your team spends its time on new work instead of fixing old drafts.

For teams

One brand definition for the whole team

When the team shares one Brand DNA, brand consistency stops depending on who wrote the prompt. Agencies run each client from its own Brand DNA, and approval gates in Team Workspace make sure nothing goes out without sign-off.

Arabic-first

Built for Arabic and English brands

ALStudio is built Arabic-first. Your tone of voice carries into Arabic and English content alike, and your voiceovers can speak in 22+ Arabic dialects.

22+ Arabic dialectsGulfSaudiEgyptianLevantine
Further reading

Learn more on the blog

FAQ

Questions about Brand DNA

Brand DNA is ALStudio's AI brand kit. You save your logo, colors, fonts, tone of voice and visual style once, and ALStudio applies them to everything you generate.

No. Import your website or a PDF, or fill in only the fields you have. Every field is optional.

A design tool stores your assets for you to apply by hand. Brand DNA is read by the AI at the moment of generation, so your brand is applied without you placing it.

Brand DNA covers your whole brand: how it looks and sounds. Character DNA, Product DNA and Environment DNA keep the faces, products and places in your content the same across generations. They work together.

Every generation is anchored to your saved Character DNA, so the face, features and styling stay recognizably the same. As with any AI generation, small details can vary between takes; if a shot drifts, regenerate or refine it from the same Character DNA.

Yes. Upload their reference photos to build their Character DNA. Make sure you have their permission first.

Yes. Each client gets its own Brand DNA, so work for one client never borrows another's look.

Yes. Brand DNA is applied at generation, whichever model you choose.

It's AI-generated content that already matches your brand: your logo, colors, fonts, tone of voice and visual style are in the first draft. In ALStudio, Brand DNA makes this the default for every image, video, script and campaign.

Save your brand once as Brand DNA, and your characters, products and places as Character DNA, Product DNA and Environment DNA. ALStudio applies them when it generates, so every image and video stays consistent without re-uploading or re-briefing.

Yes. Paste your website URL or upload your brand guidelines as a PDF, and ALStudio extracts your brand details. You can refine every field afterwards.

Save the character once as Character DNA, from reference photos or from scratch in Character Builder, then select it whenever you create. Every generation starts from the same face, features and styling.

Upload your product photos once. ALStudio saves the product as Product DNA, so its shape, label and packaging stay true in a studio shot, a lifestyle scene or a social ad.

Environment DNA saves a location, like your store, your office or a signature set, so you can reuse it across scenes and campaigns and keep your world as consistent as your cast.

Yes. ALStudio is built Arabic-first. Your tone of voice carries into Arabic and English content alike, and voiceovers can speak in 22+ Arabic dialects.

Define your brand once.

Then let everything you create build on it.

Enterprise

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