Brand DNA is the configuration layer that every ALStudio studio reads before generating. When you start a project with Brand DNA active, the system uses your stored brand settings in the generation process.

What happens when Brand DNA is active:

- Content Studio uses your tone, vocabulary, and messaging guidelines for written outputs

- Film Studio uses Character DNA for character appearance, Product DNA for product accuracy, and Environment DNA for visual setting

- Marketing Studio uses your positioning and audience profiles for campaign direction

- Editor Studio uses your brand styling for visual consistency

Brand DNA updates take effect immediately. All subsequent generations reflect the updated settings without any additional action from your team.