Brand DNA
How often should Brand DNA be updated?
Update Brand DNA whenever your brand identity changes. This includes brand refreshes, new product launches, new market entries, campaign-specific tone changes, or character design updates.
Written By: ALStudio Team
Last Updated: 46,241
Update Brand DNA whenever your brand identity changes. This includes brand refreshes, new product launches, new market entries, campaign-specific tone changes, or character design updates.
Routine review schedule:
- At the start of each major campaign cycle
- When launching into a new market or language
- After any brand refresh or visual identity update
- When adding new products to Product DNA
- When creating new brand characters for Character DNA
Updates take effect immediately. All subsequent generations in every studio will reflect the updated settings. Previously generated content is not retroactively updated.
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