Brand DNA supports multiple input methods. You can upload files, paste a website URL, or write a description directly.

What you can add:

- Logo and brand visual assets

- Style references: color palette images, visual mood boards, or design examples

- Website URL: ALStudio reads your website and extracts brand tone and content

- Brand description: your tone of voice, personality, and messaging guidelines

- Product images and specifications (Product DNA)

- Character references and visual descriptions (Character DNA)

- Environment and location visuals (Environment DNA)

Any combination of these works. Some teams configure Brand DNA with just a logo and description. Others upload a full set of visual references. The more complete the configuration, the more consistent the outputs across studios.