Brand DNA

What is Brand DNA?

Brand DNA is ALStudio's brand identity system. It stores your brand guidelines so every studio applies your brand to every generation, without re-entering your brand context on each project.

Written By: ALStudio Team

Last Updated: 46,241

Brand DNA is ALStudio's brand identity system. It stores your brand guidelines so every studio applies your brand to every generation, without re-entering your brand context on each project.

How to set up Brand DNA:

- Upload your logo and visual style references

- Enter your website URL and ALStudio reads your brand content from it

- Write a description of your brand tone, style, and personality

- Add product images to Product DNA for accurate product representation

- Add character references to Character DNA for consistent people and mascots

- Add environment references to Environment DNA for location and set consistency

Brand DNA is the memory layer connecting all four studios. Configure it once and it is available to Content Studio, Film Studio, Marketing Studio, and Editor Studio across every project and every team member.

Background

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ALStudio gives your team one system to write, produce, and publish from brief to final asset, all on-brand.